Boost Your Sales With Sales Psychology
Posted on 19th November 2021 at 11:07
Sales psychology is a field all on its own. But you don’t need to be an expert to understand how it can (positively and negatively) affect your sales.
We aren’t talking about any complicated mind games here – sales psychology isn’t about hypnotizing customers into making a purchase!
Many business owners unknowingly put off prospective customers before they’ve even considered purchasing. Sales psychology is about ensuring your customers have the best interaction with your company as possible.
Below you’ll find several tips on how to make sure customers have a positive impression of your business – and increase your sales at the same time!
Generally, most people can spot a hard sell from a mile off. Sales tactics that rely on aggression and pushiness will repel just as many (if not more) customers than they reel in.
Even if your sale is eventually successful, it’s unlikely to win you over any repeat customers. People love to discover a great new product or service, but no one likes being bullied into buying something.
It all boils down to the fact that you can’t force anyone to do anything. You’ve got to know when to walk away.
Where possible, take some photos of your product in action. If your product is clothing, it needs to be shown on a person. If your product is a kitchen appliance, it needs to be shown in a kitchen.
Prospective customers need to be shown how your product or service will look in the context of their own lives. At least some of your photos should show everyday people using your product.
People also love to experience textures, scents and appealing colours. Make sure that comes across in photos.
People buy emotionally – they need to understand how your product or service will make them feel.
If your product will help them save time, highlight how relaxed they will feel in their newly found downtime. If your product helps them spend more time with family, highlight how fun that quality time would be.
Have you ever felt paralyzed at the supermarket when faced with twelve different varieties of seemingly identical loaves of bread?
We can all get overwhelmed when faced with too many options. Having some choice is good, but don’t confront your potential customer with so many options that they then feel its easier to walk away entirely rather than choose.
A good way to limit options from the offset is to find out your customer’s needs before you start pitching – this way you can narrow down the choices before you’ve even presented them.
As much as your customer needs to believe in the product, they need to believe in the person selling it. You probably wouldn’t buy a pair of shoes from someone who knows nothing about shoes – the same principle applies across the board.
The customer isn’t just asking ‘why should I buy this product?’ They are also asking ‘why should I buy this product from you?’
Make sure that you know what you’re talking about. People do purchase emotionally, but they also need to have a few key facts to rationalize their decision and know that they are putting their trust in the right person.
Sales psychology may seem confusing at first, but it doesn’t have to be. It can be as simple as creating a friendly atmosphere in your shop or website and making customers feel welcome. As long as you treat your customers how you would like to be treated in their position, your sales will get a boost.
If you need assistance with managing your sales, ExecProVA are here to help. Whether it’s nurturing cold leads or following up on current sales, our team of skilled virtual assistants work efficiently and effectively to deliver results.
Visit the ‘Contact’ section of our website for a free, no-obligation chat about whether a VA would be the right choice for you.
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