Drive Traffic To Your Website
Posted on 8th October 2021 at 13:02
It’s no use spending hours crafting the perfect website for your business if you can’t get it seen by your customers.
When trying to generate more website traffic, you often have to balance attracting potential customers with making sure you’re not littering the internet with spam. The latter will likely turn people off your business entirely.
There are ways of increasing traffic to your website that don’t involve spamming users with false promises. Below you’ll find some tips on how to increase traffic to your website and hopefully give your sales a healthy boost at the same time!
When it comes to keywords, quality is better than quantity. Using the right keywords can increase your visibility among search engine listings and help direct people to your site. Overusing keywords that aren’t relevant will do the opposite.
Trying to cram in every keyword under the sun will make your website confusing and off-putting to visitors. It can also mean that your website gets blacklisted from search engines. Bans are typically permanent, meaning that all your hard work will go to waste.Using mirror websites (where you have multiple domains but identical content on each) and using ‘invisible’ text to cram in more keywords (for example, white text on a white background) can also get you permanently banned.
Make sure you have submitted your website to search engines when it’s ready to be viewed – there are websites that can do this for you if you don’t want to do it manually.
A website is what stands between your business and any potential customers. If buyers are to use your website effectively (and earn you sales in the process), then your site needs to be perfect.
Users expect businesses to have a professional, helpful website. It won’t matter how great your product is if your website is cluttered, outdated and confusing to navigate.
To make sure visitors find your website useful, update it often with any new information (such as opening times, promotions, or new products). Ensure that your site layout is easy to navigate, clean and organized.
Avoid huge walls of text and long lists of links. There should be enough ‘white space’ on the page to allow the eye to rest as it moves over your site. A consistent colour scheme and stylistic choices can also help your site look more appealing.
In terms of content, you can never be everyone’s cup of tea. That’s why its useful to fill your website with different forms and formats of content (such as videos, blog posts, longer articles, and shorter snippets of information) so that you have something that suits most people.
Having a section to link any relevant sites can be useful as other businesses will often reciprocate and direct their visitors to your site.
Not only does this provide your website users with helpful information (making their visit to your website a more positive experience overall) but it also increases the likelihood of people stumbling across your site from others.
Make sure, however, that these links are relevant. Random links to sites that have nothing at all to do with your business will seem like a blatant grab for traffic.
You can generate website traffic by using social media to direct people to your business. Social media platforms are a great place to post smaller, more concise forms of content that will pique the interest of potential customers. Those customers can then be sent to your bigger site via links posted conveniently on social media.
A blog post, for example, could be posted in full on your website but have some select quotes or relevant graphics published on your social media accounts.
Having multiple social media accounts also creates more ‘entryways’ to your website across the internet, making it easier for customers to find your business.
Email campaigns are the modern equivalent of posting a flyer through someone’s door, except nowadays customers can directly visit your website from these advertisements. A carefully crafted email campaign can direct people to your website, instead of relying on them finding it themselves. Make sure you don’t undervalue the impact of email marketing!
Email marketing involves carefully considered timing, so make sure you’re not bombarding your customers with a hundred emails every day. Ideally, an email marketing campaign should also be written in a more conversational tone and have an element of personalisation to avoid seeming too sterile.
Flash sales, promotions, or discount codes in exchange for customers’ email addresses are a good way of building up an email list that you can then send marketing campaigns to.
Tying in your email campaigns to current events, seasons or holidays can make even automated messages seem more personal.
If you’re looking to lighten your workload or struggling to do it all with your business, ExecProVA are the perfect solution. Our experienced VAs work seamlessly and remotely to cover a huge range of tasks. More efficient than in-person staff, VAs are the smartest way to outsource the tasks that you just can’t find the time for.
Visit the ‘Contact’ section of our website today for a free, no-obligation chat to find out how we can help your business.
Share this post: