VAs: How To Find Your Specialism
Posted on 27th October 2021 at 12:48
When working as a virtual assistant, there are benefits to specializing in a certain area, or ‘niche’. While some VAs prefer to be a jack-of-all-trades, many end up narrowing their focus to a particular task that suits their skillset.
It may seem counter-intuitive but focusing on one specific area can be more profitable. This is especially true if your specialty is in high demand but low supply. It may seem restrictive, but you could increase your appeal to clients.
This article will explore some of the benefits of choosing a specialty as VA, and some advice on how to choose your niche.
Specializing in a certain area sets you apart from competition. Most clients aren’t looking for a VA who can do it all – they are looking for someone who can do one specific task well.
By specializing in one field rather than several, you may not appeal to the masses. But you will seem very appealing to the right client. It’s also easier to market yourself if you have a specialty. As a specialist, you can target certain clients, and market yourself with that target audience in mind.
As someone with specialized knowledge, you can justify higher rates for clients. You’ve done training or gained experience in that area, and that experience is valuable!
If you’re attempting to be everything to everyone, it can be stressful. Choosing a niche will prevent you from becoming overloaded and trying to juggle too many different things.
The best niches to choose are ones that play to your strengths. If you’re up to date with social media trends and digital marketing, specialize as a social media manager. If you’re experienced in administration, that would be a logical choice.
It’s a good idea to take your preferences into account. If your background is in finance but you hated working in that field, it’s probably not for you. The perfect area to specialize in is a combination of something that you enjoy, and it suits your skillset. You can be as specific as the job market allows. If there’s a demand for scheduling and email management specifically within the events industry, then you can focus on that.
If you're looking to broaden your horizons and pick a specialism you don't yet have much experience in, you might be interested in our blog called 'Skill Development For Virtual Assistants'. Click HERE to read it.
Remember that your niche doesn’t have to be set in stone. You can always adjust things down the line if you feel it isn’t working for you. A niche isn’t there to limit you, but to help you focus on what you’re good at!
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