What Is a Buyer Persona?
Posted on 18th July 2022 at 15:13
A buyer persona can be a great tool in figuring out how to market your product or service, but what does creating a buyer persona involve? Why is it useful? We’ve created a quick guide to creating your buyer persona below!
What is a buyer persona?
A buyer persona is like a character in a book that represents the type of customer your business caters for.
It’s the same kind of idea as a target audience, but a lot more specific. With buyer personas, you’re narrowing down exactly the kind of person you have in mind. Not every buyer you have has to fit this persona, but most people who purchase from you should have at least something in common with your BP.
How can this help your business?
Knowing your buyer persona can help you to create the best advertising and marketing campaigns for your business. Once you know the kind of person is most likely to buy your product or service, you’ll have a better idea of how to find and reach them.
Why do I need a buyer persona?
You don’t need to have map when you go hiking – but it definitely helps! Creating a specific buyer persona will help you market with precision and clarity. Knowing exactly who you are marketing to makes it easier to make better decisions about your advertising and social media.
How do I create a buyer persona?
Use the guide below or create your own. Allow your buyer persona to evolve alongside your business, and maybe check in along the way to make sure that your buyer persona matches what your business is like now to make sure your marketing doesn’t become outdated or stale.
What kind of things do I need to consider?
Below is a guide you can use to create your own buyer persona, but don’t assume that these are the only thing you can look at. There are a huge number of characteristics that you can think about when creating your buyer persona. Generally, the more details you can add to your buyer persona the better, but don't feel that you have to do everything all at once!
Once you have built up an image of your buyer persona in your mind, it’s much easier to market your products accordingly! Keep in mind that your buyer persona may change as your business changes, so be open to adapting it as your business evolves.
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